Filed under: Products and services, Google (GOOG), Marketing and advertising
Even though Yahoo!’s (NASDAQ: YHOO) top web searches for 2007 looked like a goofball celebrity wish list, competitor Google (NASDAQ: GOOG) just released its list this week for the top web searches performed on its ubiquitous search engine thus far in 2007. Would it surprise you to find out that by a 3-to-1 margin, more web surfers are searching for the term “inflation” instead of “recession” at using Google’s web search? Maybe the consumer has no recession fear, unlike the Fed.
The top search candidates this year have included presidential candidates, lawsuits, Hollywood starlets, sports teams and song lyrics. In an interesting twist, gaining underdog Congressman Ron Paul of Texas was the most-searched for Presidential candidate at Google beating out Hillary Rodham Clinton and Barack Obama. Does this fare well for Paul’s chances a tiny under a year from now? From looking at his grassroots internet campaign, you just might be able to state that. Paul appears to be pulling no punches while Clinton and Obama are in a celebrity deathmatch of sorts in the media.
For a tiny comic relief outside the Presidential campaigners, Hannah Montana (played by actress Miley Cyrus, daughter of Billy Ray) was ahead of the Rolling Stones in Google web search popularity. But, Barbie outranked Hannah Montana decades after the first svelte doll appeared on retail shelves. In an interesting trend released by Google, the term “iPhone” has been searched more often than the term “iPod” since its June debut. With Google having a commanding lead in the global web search arena, a snapshot of what global netizens loves can be gleaned from examining its top hitters list. Ron Paul probably hopes its a harbinger to next year’s runoff.
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