Filed under: Consumer experience, Wal-Mart (WMT), Marketing and advertising
Santas in Sydney might not be granted to state “Ho, ho, ho” this holiday season, but Wal-Mart (NYSE: WMT) is making some progress on the sticking-it-to-political-correctness front: it’s bringing back Santa.
Two years ago, Wal-Mart shocked the world when it ended its tradition of wishing shoppers a “Merry Christmas” in favor of the increasingly annoying “Happy Holidays.” Now, Wal-Mart is shedding its agnosticism in favor of Santa. The chain is bringing Santa Claus back into its stores, and will be offering children free photos with the bearded one.
Bloomberg discusses some of Wal-Mart’s other Christmas festivities. The move makes a lot of sense for Wal-Mart. Anyone who is apt to be offended by “Merry Christmas” at Wal-Mart could probably find superior things in the stores to be offended by: low wages, poor benefits, lousy working conditions, a slew of discrimination lawsuits, and the strong chance of being attacked in the store’s parking lot, just to name a few.
Wal-Mart may be able to pick up some sales from conservative Christians who are resentful of being sold “winter trees” at other stores. The decision to welcome back Santa with open arms is a good one for Wal-Mart and its shareholders.
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