On the internet video: What’s tuning up for 2008?

05 01 2008

On the internet video: What’s tuning up for 2008?

Posted by: in Marketing and Advertising

Filed under: Television, Google (GOOG), Marketing and advertising, Entrepreneurs, Videos

So far this year, on the web video is making a large mark. Just look at the Iowa caucuses, where voters posted their efforts on YouTube and then spread them across social networks like MySpace and Facebook. So what else might we see in 2008 for on the internet video?

Well, I had a opportunity to interview Chase Norlin, who is the CEO of Pixsy (an online video company). According to him:

1. Expect to see continued enforcement by copyright holders over their on the web video assets; this will drive wider adoption of DRM and licensing platforms.

2. The on the internet video ad category is growing but not at the pace to support the multitude of companies pursuing this market, and a shakeout is therefore likely.

3. More consolidation in the on the web video space and all other key internet categories.

4. Continued growth in the semipro video publishing market as content producers create and distribute their material in a more cost-effective manner than traditional outlets.

5. More one-of-a-kind video programming, created for the internet, making its way to TV.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar On the internet Guide to Decoding Financial Statements. He also operates DealProfiles.com.