Filed under: Products and services, Marketing and advertising, Hershey Co (HSY)

The relationship between Hershey Co. (NYSE: HSY) and Wall Street has been sour for a while. Shares of the chocolate maker have plunged more than 30% over the past year amid concerns about rising commodity prices and the growth of healthier eating habits. Now, the confectioner is raising wholesale prices by an average of 13% on one-third of its domestic product line effective immediately [subscription required].

Chocoholics are paying the price for higher costs for raw materials, fuel, utilities, and transportation.

The move comes less than a week after the Pennsylvania company reported lousy fourth quarter results and gave investors disappointing guidance. In addition, the No. 1 candy maker recently bowed to pressure from law enforcement officials and said it would stop making Ice Breakers Pacs mints after some complaints that the candy might be mistaken for heroin or cocaine.

Yet another reason for people to eat healthy.

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This entry was posted on Tuesday, January 29th, 2008 at 12:22 am and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.