Memo to Ken Fisher: Please quit it with the obnoxious ads

29 01 2008

Memo to Ken Fisher: Please quit it with the obnoxious ads

Posted by: in Marketing and Advertising

Filed under: Marketing and advertising, Books

Among investment gurus, Ken Fisher is undoubtedly one of the ideal. The Only Three Questions that Count is one of the best investment books to come out in recent memory, he has put together an astounding track record with Fisher Investments, and he’s even on the Forbes list of the 400 richest Americans.

So why, Ken, must you promote yourself with all the subtlety of a late-night no-money-down infomercial guru?

Just once, I would like to be able to log on to Forbes.com without having to smash my speakers to silence your pitch for your firm.

I feel like a lot of serious, smart investors skip Ken Fisher because they’re so turned off by the incessant marketing… we associate that kind of relentless pitching with charlatans, which Ken Fisher is most certainly not.

So the purpose of this post is two-fold: if you haven’t read Ken Fisher’s book, you really ought to go purchase it. It’s 58% off on Amazon. And if you’re Ken Fisher, please think about hiring a new, more nuanced marketing firm.