Filed under: Launches, Management, Consumer experience, eBay (EBAY), Marketing and advertising

One source of contention among eBay Inc. (NASDAQ: EBAY) users have always been that the company does not listen, or least hear, their concerns. Well, the company is hoping to change that when it launches a new blog next month, “eBay Ink.”, which will be manned by social media veteran Richard Brewer-Hay.

Fortune Small Business was able to take a crack at Brewer-Hay and ask him the tough questions that many eBay users are bound to be asking themselves. It was a pretty interesting read to be sure, and according to Brewer-Hay his new blog will be completely his words with totally no control by eBay itself.

eBay has definitely been under fire lately. The e-commerce giant has been accused of losing touch with its users, and acting more out of greed than anything else. The company is hoping that this new blog will give users a more direct look into the internal operations and decisions by the company. While eBay currently has blogs and forums for its users to use, these are more geared towards more traditional corporate communications.

Brewer-Hay was hired back in January, and so far has spent the past two months learning more about the ins and outs of the company in preparation for next month’s launch.

Be sure to read the whole interview for more details on the new blog and what the company, and Brewer-Hay, hope to accomplish. It is surely destined to be a massive draw once it goes live next month, so get the inside scoop now.

Michael Fowlkes has worked as a stock trader for seven years and spent the last four years working as an analyst for the online investment advisory service Investor’s Observer.

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This entry was posted on Friday, March 7th, 2008 at 11:41 am and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.