Filed under: Fun, World wide web, Blogging, Productivity, Web services, Social Software, web 2.0

Mixx, a young social news site similar to Digg, just scored a button under “SHARE” next to the articles on the NY Times site. But this is hardly important news, so what’s the big deal?

The Digg-clone is only about half a year old, and as you can see in the picture on the right, only the the most established of social sites get a mention. Yet del.icio.us, Reddit, StumbleUpon, Fark, and other larger, older, and more established sites haven’t made the cut.

This NYT-Mixx button is money for the young company, and you can bet you’ll hear (or read) the word “Mixx” getting mentioned more often in the future. Now, in order to complete the site’s initiation process into the world of established bookmarking sites, we need to turn its name into a verb

ex: Did we Mixx this article? Yes, we love Mixxing stories (for the record, DLS has no official preference as to whether or not its members like to “Mixx” posts).

Permalink

Share This

Share This

Filed under: Deals, Google (GOOG), Marketing and advertising

Sometimes Google, Inc. (NASDAQ: GOOG) makes enemies even when it’s trying not to. For example, the world’s leading internet search company caused a stir with its Google News website, which basically aggregates news information from global sources into one area, but doesn’t publish content of its own at all. Some European countries didn’t like that.

Traditional media feels threatened by Google in many ways — and it should feel this way. Innovation can disrupt industries and turn them upside down. And the media world cannot stay the same now that the web is involved. But Google wants to partner with media companies, according to David Eun, Google’s VP of content partnerships. He’s right — Google is in the partnership business to derive advertising revenue. I’ve stated for years on BloggingStocks that Google’s aim is to become the world’s largest advertising company. To those who think Google wants to get into the content business, I state that’s not what Google wants to conquer here.

Eun said, “That’s absolutely not the case for us,” when he responded to a comment from a Bear Stearns analyst about Google’s interest in becoming a content creator. So far, Eun is right — Google has shown totally no sign of getting into content businesses like print, television or motion picture entertainment. It is heavily engaged, however, in the business of partnering with those industries to monetize them in different ways in the face of declining subscribers, viewers and moviegoers. The dMarc buy and Google’s possible foray into TV is proof that it sees a morphed content future. But is Google really a wolf in sheep’s clothing here? Only time will tell.

Share This

Share This