Filed under: eBay (EBAY), Marketing and advertising
While it’s still the undisputed king of the on the internet auction business, eBay (NASDAQ: EBAY) has its share of image and customer service problems. Soaring fees are irritating sellers, and BloggingStocks’ Gary Sattler has chronicled eBay’s struggles obsessively. Rampant counterfeiting and allegations of widespread fencing are also hurting the site’s reputation.
After watching the video below, I think I may have the solution to eBay’s problems: Judge Judy.
Kelli Filkins appeared on Judge Judy to defend plaintiffs’ claim that she had defrauded them on eBay by sending them a picture of a phone they paid $240 for. She claimed that the ad stated it was for a picture only.
What ensued is possibly the greatest smackdown in the history of Judge Judy — who told Ms. Filkins that she’s an “outrageous person.” The sharp-tongued judge went on to say: “If you live to 120, you’re not gonna be as smart as I’m in one finger. You may weigh more, but you’re not gonna be smarter than I’m in one figure.” Burn sauce!
Given Judy’s reputation as a no-nonsense judge who will crack down on shenanigans, eBay could work out a licensing deal to brand its complaint resolution system as “Judge Judy” — and run an ad campaign where she talks about her commitment to making eBay a safe place for buyers and sellers. Eh? Eh?
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