Filed under: Marketing and advertising, Walt Disney (DIS), Media World
My wife the soap opera fan is thrilled that Warren Buffett is slated to appear on ABC’s “All My Children” soap opera. I’m appalled.
For one thing, she’s informed me that if soaps are good enough for the world’s richest man that I’ve no excuse for fleeing the family room in horror whenever she’s watching her shows. I guess my sarcastic remarks about the genre are out of the question too.
Buffett, though, is rich enough to do what he wants when he wants. And according to Reuters, the Oracle of Omaha is crazy about soaps. He’s good friends with series creator Agnes Nixon and even appeared on the program in 1992.
“Buffett’s part is being written into a story line of the show involving the character Erica Kane, the vixen entrepreneur and self-styled media mogul played by series veteran Susan Lucci,” Reuters states. “Lucci’s character recently pleaded guilty to insider trading — a crime she unintentionally committed — but ended up a fugitive when another convict she was handcuffed to escaped en route to prison.”
Buffett, who will enter the picture during May’s sweeps, enters the picture after Erica’s capture and is called upon to help her by a mutual friend named Opal, the news service says, adding the outcome isn’t what the soap opera icon expected.
You have to hand it to Buffett for not taking himself too seriously. Billionaires usually cause soap operas and don’t need to perform in them. Can you imagine Bill Gates hamming it up or Steve Jobs?
–Freelance writer Jonathan Berr edits the blog Ketchup and Eggs
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