Ideal Buy ramping up marketing for Nintendo’s Wii Fit game release
Posted by: in Marketing and AdvertisingFiled under: Competitive strategy, Microsoft (MSFT), Marketing and advertising, Sony Corp ADR (SNE), Best Purchase (BBY), Circuit City Stores (CC)
Ideal Purchase, Inc. (NYSE: BBY), always the one to capitalize on very special marketing opportunities at each chance it gets, sees another one coming down the road very soon. The upcoming Nintendo Wii gaming title Wii Fit, which is to be released on May 17, should be one of Nintendo’s hottest gaming titles of this year.
The Wii has made its mark using interactive and physical gameplay, requiring the physical involvement of the players instead of the couch potato thumb involvement of regular competitive game consoles. For that reason alone, the Wii has become immensely popular, outselling both the Sony Corp. (NYSE: SNE) Playstation 3 and the Microsoft Corp. (NASDAQ: MSFT) Xbox 360.
Ideal Buy’s marketing angle with the Wii Fit release happening in over a month includes some teaser ads near fitness DVDs that use Nintendo’s catchy Wii slogan: “how will it move you?” The new Wii Fit game, which will include a “balance board” to help those playing the game to interact as much as possible physically, needs to have a “best outlet” for sales here in the U.S. due to its existing mass population appeal, and if Best Buy can ramp up anticipation correctly, it might become the outlet to purchase the Wii Fit game title come the third week of Might. That’s, unless competitor Circuit City Stores, Inc. (NYSE: CC) becomes aggressive on its Wii Fit marketing — and I don’t see that happening.
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