McCartney planning huge world tour in wake of divorce

11 04 2008

McCartney planning huge world tour in wake of divorce

Posted by: in Marketing and Advertising

Filed under: Products and services, Starbucks (SBUX), Marketing and advertising

In the wake of his nasty divorce, Paul McCartney and his management are in the process of planning a massive world tour for next fall including shows in the United Says. According to British newspaper NME, McCartney is also preparing to debut a big amount of new material on the tour, which will undoubtedly also feature material from his most recent album Memory Nearly Full after McCartney played only limited venues last summer for its promotion. The pending tour will be the largest of its size for McCartney in almost three years, after he toured in promotion of his 2006 Grammy Award winning album Chaos and Creation in the Backyard.

The announcement that a tour is in the planning stages comes nearly a month after a British court awarded McCartney’s ex-wife Heather Mills a nearly $49 million divorce settlement, granting her about $34,000 a day for their marriage. McCartney’s separation from Mills began in the summer of 2006, and the divorce included security matters and details related to the pair’s daughter.

There should be no surprise that McCartney would start to plan a massive world tour, especially given that he was unable to do one after Memory Almost Full was released last summer and he has a history of going on the road after each new album in current years. Some may question the timing given how current his divorce was finalized. Regardless, the prospect of new material is very exciting and may indicate that the tour isn’t in promotion of a past album, but of one to come. If that’s the case then attendees and listeners will be in for a treat since no new album has even been hinted at or mentioned aside from long term deals with Starbucks’ (NASDAQ: SBUX) Hear Music.

That prospect, combined with the success McCartney has enjoyed with Hear Music could mean that a new album would fare very well. Time and a tour will only tell that outcome though.