Filed under: Competitive strategy, Marketing and advertising, Technology
CNBC reports that the video game industry is making progress in its efforts to offer downloads of high-quality games over the web. Nintendo has introduced WiiWare, which lets users download games for the Wii from independent publishers. Developers set the price — far cheaper than the high-budget games put out by the big publishers — and Nintendo takes a chunk of the revenue. CNBC adds that “Digital delivery of all forms of entertainment is widely considered to be a foregone conclusion. Only the timeframe is in question. Not only will publishers have to learn to adapt, but game retailers such as Gamestop (NASDAQ: GME) will have to figure out how to compete directly with companies that are also clients.”
What happens if the downloading trend takes off as most experts assume it will? The story of Trans World Entertainment (NASDAQ: TWMC) could be a harbinger of things to come if Gamestop is unable to adapt. As the number-one operator of mall-based CD stores, Trans World has seen its sales and profitability plummet — the shares have declined from over $13.00 in 2005 to the current price of $2.60. The market was very late in pricing in the disastrous effects that the MP3 would have on the brick-and-mortar industry.
Maybe Gamestop can adapt. But with a P/E ratio of over 30 for a company whose business model will have to change drastically over the course of the next decade, investors may want to keep in mind the collapse of Trans World Entertainment.
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