Apple has two-thirds of the Personal computer market for machines above $1,000
Posted by: in Marketing and AdvertisingFiled under: Good news, Products and services, Apple Inc (AAPL), Marketing and advertising
Apple, Inc. (NASDAQ: AAPL) just can’t stop taking market share in one area or another. The iPod and iPhone maker was found in a current study by research home NPD Group to have about 66% of the Personal computer market for machines costing more than $1,000. Although the majority of Computers don’t sell for over $1,000, Apple’s still kickin’ it when it comes to those nicer Personal computers.
Apple’s current share of the U.S. Computer market stands at 14% which is impressive considering it’s grown that figure in each quarter since 2007. The company’s retail store presence has been a success, and the brand euphoria from the iPhone’s debut almost a year ago has helped Mac sales continue to grow.
This isn’t some overnight success story, though. Personal computer competitors such as Hewlett-Packard Corp. (NYSE: HPQ) and Dell, Inc. (NASDAQ: DELL) ship millions of sub-$1,000 Personal computers each quarter, but Apple only has one Personal computer below that price point, the diminutive Mac Mini, which does not even come with a keyboard, mouse or monitor.
A customer can purchase a fully-equipped desktop of laptop Computer (non-Apple) for that price — so why doesn’t Apple compete superior in the sub-$1,000 space? Because it doesn’t have to. Its brand and product designs command premium prices and customers seem eager as anything to pay those prices. That’s the power Apple has — one that any manufacturer in any industry would love to have.
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