Snapple lady, Wendy Kaufman, out in ‘one-sided’ contract dispute
Posted by: in Marketing and AdvertisingFiled under: Law, Marketing and advertising, Employees
With her homey look and her heavy New York accent, Wendy Kaufman entertained beverage fans everywhere with her Television appearances as the “Snapple Lady.” Her silly responses to fan letters on advertisements gave her a cult following of sorts, and she was so authentic; she started out working in Snapple’s marketing department and in 1993 was picked to appear in a campaign that ran heavily through 1995.
After having worked for a few corporate bosses as Snapple was purchased and sold, finally ending up in Cadbury-Schweppes’ newly-spun-off Dr. Pepper Snapple Group Inc. (NYSE: DPS), Kaufman was presented with a new “so one-sided” contract that she declined to sign in March. While a company spokesperson insists that the contract was lovely, Kaufman says it was “worth nothing” and will be headed off into the sunset to do voiceover work for Motorola.
She’s definitely not “over” yet though. Thanks to an appearance on VH1’s Celebrity Fit Club in 2004, she was back in the spotlight, and soon was planning to launch her own plus-size clothing line, WendyWear. Is Wendy Kaufman still somebody without her job as the Snapple Lady? She seems confident enough.
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