Wendy’s new Frosty flavors - how about one made with just milk?
Posted by: in Marketing and AdvertisingFiled under: Marketing and advertising, Wendy’s Intl (WEN)
Wendy’s (NYSE: WEN) recently agreed to be acquired by Triarc (NYSE: TRY), parent of Arby’s, but that won’t stop the company from efforts at innovation before the deal closes.
In a statement, the number three fast food chain announced that it’s “introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry — a company first.”
The company will launch a national ad campaign in June. The Frosty was one of the original Wendy’s menu items when Dave Thomas opened the first location in 1969. Since then, the Frosty has become Wendy’s best-known item, with annual sales exceeding 350 million.
What can Wendy’s do to keep up with the more innovative McDonald’s (NYSE: MCD)? Here’s an idea: an all-natural Frosty made with real milk.
As Sarah Gilbert recently wrote on WalletPop, our sister site, “Unfortunately, today’s milkshake is barely recognizable compared to those of the middle of the century. Most milkshakes consumed by Americans this day come from McDonald’s, Wendy’s or Starbucks; where they’re all individually “branded”, Shamrock Shake, Frosty, Frappuccino, so that it’s clear the milk is but a minor player. Nonfat milk solids, corn syrup solids, guar gum, dextrose, cellulose gum, vanilla. Is this progress?”
An all-natural Frosty could really move Wendy’s into the 21st century. They’ve demonstrated a willingness to introduce new Frosty products, so why not give it a try?
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