Filed under: Products and services, Apple Inc (AAPL), Marketing and advertising
As Apple, Inc. (NASDAQ: AAPL) continues marching into consumers’ lives with iPods, iPhone and iMacs (and iEverything), is the company ready to take over the iLivingRoom too? Although the company’s Apple TV product has been received not-so-hotly, it’s a great product in the second generation form. But will it, with other products, provide the centerpiece of the digital living room within five years? According to some analysts, yes.
Apple isn’t perfect and has made several product mistakes, but those are the kinds of things that the media gushes on when iThis and iThat are released to the market and sell well. Still, a claim that Apple can come out of nowhere to “take over” the living room seems a bit dubious. A home server (without being called a server) and a universal remote, using iTunes as a central control and collection point for media — these will transform Apple into the Microsoft of the living room?
I am a huge Apple fan, from a marketing, design and usability perspective, but don’t own a single product. This is mostly because the freedom I like isn’t supported in the ways I like. Are you that way? Maybe, maybe not. But analysts, always the ones to grab headlines with large predictions, have this one dead wrong. Apple may be the centerpiece for some future digital living rooms, but it’ll be the vast minority in five years only.
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