Filed under: Products and services, Starbucks (SBUX), Marketing and advertising, Scandals
I almost can’t believe that I’m writing about this, but I guess some prudes will get up in arms about anything.
BBC News reports that a U.S. based Christian group known as The Resistance is calling for a nationwide boycott of the coffee selling giant, Starbucks Corp. (NASDAQ: SBUX). The group’s complaint against the company stems from the commemorative use of a toned-down version of the company’s original logo. Starbucks says that the logo, which features a dual-tailed mermaid sporting cleavage, isn’t inappropriate. The fringe Christian group refers to the logo as a naked woman with legs “spread like a prostitute.”
The news report from BBC states: “Howard Schultz, who purchased Starbucks in 1982, described the emblem in his memoirs as “bare-breasted and Rubenesque; [it] was supposed to be as seductive as coffee itself.”
To look at the logo that’s claimed to offend, one has a difficult time even seeing it as raunchy. To call the flared dual tails a pair of spread legs might be a feat best accomplished while on serious hallucinogens. Clearly, this group of well-meaning Christians is at a loss for real issues to attack. The fringe group’s lack of imagination in seeking some media exposure for itself is seen by me as a shallow act of spotlight grabbing.
Starbucks is reported by the BBC as stating that the bare breasted mermaid will appear on some of its cups for several weeks as part of a company promotion. It was not revealed which of Starbucks’ 16,000 coffee shops in 44 countries will be featuring the racy mermaid cups. However, I’m sure that anyone who is interested in getting one of these alleged soft-porn coffee cups might rest assured that, before too long, they’ll be available to anyone via eBay.
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