Sex and the City success portends Sopranos movie (TWX)
Posted by: in Marketing and AdvertisingFiled under: Launches, Consumer experience, Competitive strategy, Time Warner (TWX), Marketing and advertising
It’s no secret that ‘Sex and the City’ has been an overwhelming success. According to Box Office Mojo, the movie grossed $56,848,056 this last weekend. This is almost nothing more than found money for Time Warner Inc. (NYSE: TWX) as it gets to recycle its old content into a fresh new round of content, and it gets to do so at $8 to $10 per ticket. Add in the merchandise sales, future DVD sales, and the redistribution, and you’ve bonus bucks for the company.
So what’s next? Seems pretty obvious to me.
‘The Sopranos’ was a monster success for Time Warner’s HBO. As I noted last year before the finale of the Sopranos, “….it’s hard to envision “truly” killing off a major franchise….”
Tony lived at the end of the series, but it looked like a showdown over a bust or bloody restaurant shootout was imminent as the “leave you hanging” point for future releases.
The series has the same winning formula for success as Sex and the City: Characters that get talked about beyond the show, trend-setting themes, extreme audience loyalty, and so on.
Yep, this all points to Tony and whoever really is alive from the end of the season finale to head next to the large screen.
For Time Warner, the money is just too large and you don’t have to be a mobster to do that math. Plus, this will be a movie that guys won’t want to skip either. Don’t fuggedaboutit…
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