U2 manager calls for ISPs to join future-setting music industry
Posted by: in Marketing and AdvertisingFiled under: Products and services, Management, Consumer experience, World wide web, Marketing and advertising, Media World
In a keynote presentation at the Music Matter conference in Hong Kong this day, Billboard reports U2’s longtime manager Paul McGuinness called for Internet service providers to halt “clinging to the past and preventing the music industry’s future growth.” He feels that ISPs and the music business should have “a real commercial partnership” where revenues and profits are “fairly shared” and actively prevent copyright infringement together. This isn’t the first time McGuinness has called out ISPs for detrimental actions toward the music industry. He used another keynote speech in January for this same theme: that ISPs work against the music industry by providing safe harbors for users who share music illegally.
In McGuinness’s opinion, the music industry is charting a “way to the future” but the kind of future he describes is not too different from the music industry that caused piracy to become such a problem. Instead, he calls “Internet free-thinkers” today’s business “dinosaurs” because they hold an apparently appalling view of copyright management. Above the lofty goal of eliminating piracy, these words still sound greedy and money-based before anything else.
It’s the same old problem for the music industry and the managers of the artists in that business. The average consumer just wants an easy way to obtain and enjoy the product. Unfortunately, piracy has provided that method and only recently has the music industry started to understand and rethink business methods to combat the issue. McGuinness is at least correct in stating that artists should not be simple employees, but if their product is better managed by other methods, then why not leave the music industry behind? Touring promoter Live Nation (NYSE: LYV) is obviously charting a path outside the industry that is very lucrative for artists and their management. U2 recently signed a deal with the company for this very reason.
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