Filed under: Press releases, Products and services, Consumer experience, Starbucks (SBUX), Marketing and advertising
Former Beatle and recently divorced Paul McCartney is reportedly planning to host a virtual dinner to raise funds for Adopt-A-Minefield, promising donors and fans who pledge $25 a new, unreleased track entitled “Lifelong Passion (Sail Away).” Those who register with McCartney’s official website, www.paulmccartney.com, and donate will also receive “some special vegetarian recipes from celebrity chef Jamie Oliver.”
It was this time a year ago that McCartney released the debut album for Starbucks’ (NASDAQ: SBUX) music label Hear Music. Also his first album upon leaving EMI after 45 years, Memory Nearly Full debuted at #3 in Billboard and sold 161,000 copies in its first week. McCartney’s website reported earlier this year that the album had sold over 1,000,000 duplicates. Last month, McCartney also gave a copy of the album away with the Mail on Sunday in the UK.
Although that album and the new track promised for donations are likely not related, McCartney has enjoyed a very profitable and successful year. Pledging such strong support for the charity is also not surprising from McCartney, and indicates another step forward for the rock icon into the digitally-based music market. In a statement announcing the virtual dinner, McCartney said, “It should be a priority to clear arable land of landmines so that communities can once again use their land to grow their own food. Some music, some fantastic recipes from Jamie and hopefully, with your help, we’ll be able to raise the much needed funds for the cause.”
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