Filed under: Products and services, Launches, Google (GOOG), Marketing and advertising

Google, Inc. (NASDAQ: GOOG) continues to make transparency about all people and businesses its top priority. In releasing Trends for Websites this week, the world’s largest search information company made it impossible for websites to hide their numbers from all eyes, including consumers and advertisers. Are you a media buyer who wants to know the reach of a prospective website before you even contact them to negotiate? Visit Google’s Trend for Websites site and find out instantly.

Google then one-upped itself by announcing the Ad Planner product for advertisers. This new product will grant media buyers and advertisers to get an immense amount of help on the ideal web properties in which to spend ad money. In other words, Google is making life easier for its advertisers to find the largest-impact website in which to advertise — without trial and error. Of course, the new Ad Planner service is free.

Google’s unabated quest to become the world’s largest advertising company continues to move forward. Even though these two products may not get much attention from the media after this week, these are big impacts in terms of the business model that keeps Google’s entire money chest afloat: advertising revenue. When Google stated that “we want to help you figure out where your target audience is” in announcing Ad Manager, it wasn’t kidding. The more it makes its ad customers successful, the more business it will bring in. Everyone’s happy, and Google remains solidly on top of the new media advertising world.

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This entry was posted on Wednesday, June 25th, 2008 at 5:11 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.