Filed under: Press releases, Products and services, Marketing and advertising, News Corp’B’ (NWS)
English rock band The Verve, famous for the hit single “Bitter Sweet Symphony” and the ensuing struggle over the rights to the song (eventually awarded to Mick Jagger and Keith Richards because the song sampled a short snippet of a Rolling Stone song), are set to return in August with a new album — the band’s first since 1997’s Urban Hymns that featured that bitter sweet single. Billboard reported last week that the new album, titled Forth (Billboard cites it incorrectly as Four) will be released on August 18 in the United Kingdom and a day later in the United States.
While the band had not worked together in nine years before reuniting last year to commence work on new music and play a number of festivals, lead singer Richard Ashcroft had enjoyed a semi-successful solo career built on the success that the band had enjoyed in the nineties. He joined Coldplay onstage at Live 8 in 2005 to perform “Bitter Sweet Symphony” to an elated Chris Martin (lead singer of Coldplay) and cheering crowds. The first single from Forth, “Love is Noise”, was premiered on British radio June 23 and will be released a couple of weeks before the album. It is currently streaming from the band’s News Corp. (NYSE: NWS) MySpace page.
In the United Kingdom, The Verve are signed to EMI Group and will release Forth via Parlophone, but in the United Says, a very special release scheme will be utilized, somewhat similar to Radiohead’s deal in the U.S. for In Rainbows earlier this year. The band has set up a label, On Our Own, and will release the album through a distribution deal with RED Distribution and Megaforce Records. Previously, the band’s albums had been released through EMI’s Virgin Records imprint in the United States.
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