Filed under: Business, Windows, Productivity, Microsoft, Commercial, Freeware

Ever created a PowerPoint that everyone in your organization wanted a copy of? Sure you could go ahead and clog up your corporate email server with the 200MB + file or you could just convert your PowerPoint to a smaller flash file with iSpring and publish it to an internal or external website (slideboom account required) for others to view.

Converting your PowerPoint presentation to a flash movie couldn’t be any easier as the iSpring installation puts the conversion buttons right in your PowerPoint menu bar. In addition to the one click conversion iSpring also grants for some customization such as generating HTML codes, looped and automatic playback, slide advance via mouse click as well as changing the duration of the slide.

iSpring comes in 3 flavors ranging from the free version which we tested on up to the Ultra version which allows the creation of E-learning content to additional playback controls. In our testing we found the free version more than sufficient for most PowerPoint presentations.

So before you send that PowerPoint thru your company email, try converting it with iSpring instead.

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Filed under: Consumer experience, Ford Motor (F), Marketing and advertising

Ford (NYSE:F) is going through its worst sales period in over 20 years. Its flagship during most of that period has been its F-Series pick-up. The truck has sold like mad and it is highly profitable for the vehicle company.

The F-Series trucks are heavy and eat a lot of gas. According to The Wall Street Journal, “Ford has started searching for answers to a question it never used to pay much attention to: exactly who drives large pickups and why.”

Ford figures some of the people who purchase the pick-up don’t need it to haul things or tow things. They are people who want to look tough and have that working man image. The vehicle company is trying to find a way to keep these people although they could drop down to more fuel-efficient vehicles.

If gas hits $5, and it may, the probability that people will purchase pick-ups to be “cool” goes away very quickly and Ford will nearly certainly lose a lot more of its F-Series customers.

Of course, if gas hit $5, Ford has much bigger problems.

Douglas A. McIntyre is an editor at 247wallst.com.

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