Filed under: Products and services, Consumer experience, Marketing and advertising, Sony Corp ADR (SNE)

Radiohead’s 2007 album In Rainbows has enjoyed critical and commercial success since it was released last October through a one-of-a-kind “pay-what-you-want” scheme directly from the band and its management team. Likewise, many fellow artists have come out in favor of the scheme or against the method used by the English band. Fellow English band Oasis, however, has absolutely dismissed any notion that the band will ever duplicate that method, citing expenses incurred during the recording of new album Dig Out Your Soul over the course of the past year.

A new report by Gigwise reveals the band’s position and reasons for it, with Oasis calling the Radiohead method nothing more than a marketing tool. Noel Gallagher, Oasis’ lead songwriter and guitarist, did call Radiohead “rebels and outsiders” when commending Radiohead’s method as a one-of-a-kind marketing tool.

Oasis signed a new deal with Sony BMG Music Entertainment, a joint venture between Sony Corporation (NYSE: SNE) and Germany’s Bertelsmann Music Group, last month that will see the band’s own label, Big Brother Recordings, release the new album while Sony BMG oversees the band’s back catalog and previous releases. The deal is a more traditional arrangement in today’s market and environment that makes the new comments against Radiohead unsurprising.

But statements from Noel Gallager like “I didn’t spend a year in the most high-priced studio in England, with the most high-priced producer in America, and the most expensive graphic designer in London to then give it away…” indicate that the band has a bloated view of their place and presence compared to Radiohead. In Rainbows received critical praise and commercial success, but no Oasis album has encountered similar critical praise in years. The band’s singles and albums have enjoyed great commercial success, which might indicate why Gallagher and company feel the way they do.

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This entry was posted on Tuesday, July 8th, 2008 at 7:19 am and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.