Spokesperson fiasco #15: Payless Shoe Source boots Star Jones to the curb
Posted by: in Marketing and AdvertisingFiled under: Marketing and advertising
This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.
When it rains, it pours. Back in 2005 Defamer reports that Star ” I am a lawyer” Jones was booted as a spokesperson for Payless Shoe Source around the same time that she was dumped from The View. Jones was clearly of no use to the shoe chain once she was Barbaraed off of The View. So Payless used its steel-toed boot to kick her to the curb.
Defamer noted that both celebrations tried to put a good spin on the situation. Payless said that the terms of their contract called for it to end after three years and that it was successful. And Jones said the same thing about the contract ending — but she recommended that Payless decided it no longer wanted celebrities to endorse its products. Jones clearly still considered herself a celebrity.
But the people who release such statements are often paid well to provide a different view of reality. Unfortunately for Jones, it has been years since she’s had as good a marketing platform as The View — from which to offer such spin.
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