Sprint’s newer Instinct phone tries to keep up with iPhone 3G marketing
Posted by: in Marketing and AdvertisingFiled under: Products and services, Marketing and advertising, Sprint Nextel Corp (S)
After seeing the above advertisement at the website of Sprint Nextel Corp. (NYSE: S), I can see why the Samsung Instinct has become Sprint’s hottest-selling phone with 3G ability ever in just over a month on the market. Sprint has sure pulled out all the stops to ensure its would-be customers that this phone is each bit as capable as the vaunted iPhone 3G. In fact, you feel like you’re watching a movie by visiting www.sprint.com and seeing the entire Samsung Instinct advertisement — complete with helicopters and a Batman-esque feel.
But, what’s significant about Sprint’s on the internet marketing campaign for the Instinct is the integration with Google, Inc.’s (NASDAQ: GOOG) YouTube. Notice the red callout in the above picture. Samsung Instinct owners are being encouraged to shoot a home movie that includes shots of the Instinct handset. If you do that and then notify Sprint, the company will pay you $20.
This is an interesting marketing angle, and it’s one I’ve never seen before. Is this the kind of advertising we’ll see from companies in the future? Sprint will be throwing out $20 bills to anyone who creates a viral video on YouTube with their product prominently featured. I suppose that’s cheaper than national TV airtime and probably will reach the intended audience for the Instinct handset as effectively as possible (the YouTube generation). I’ve to give Sprint some credit here — this is a great marketing idea and plan and will help it compete with the iPhone 3G.
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