Filed under: Marketing and advertising, NIKE, Inc’B’ (NKE)
Whatever other problems it has, Nike Inc. (NYSE: NKE) has, historically been on the side of the gay community. From sponsoring athletes at the Gay Games to offering domestic partnership benefits to its gay and lesbian employees, there’s tiny fault for a gay rights activist to find with Nike.
But that didn’t stop some people from making up fake controversies. The companies ads for its Hyperdunk basketball shoes feature competing basketball players in pics with heads in each other’s crotches, hands on butts, etc. — stuff that happens all the time during basketball games.
Now, in response to the criticism, the company is pulling the ads, citing its desire “to underline our ongoing commitment to supporting diversity in sport and the workplace.”
The ads are funny and they’re not homophobic — Nike’s track record on these issues demonstrates that. LGBT activists who make an issue out of stuff like this marginalize the real issues, by making it look like there aren’t more massive battles to fight. With one presidential candidate who just learned what “LGBT” means, there clearly are. But silly stuff like this will turn people off and prevent those issues from being taken seriously.
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