Company nicknames: Disney, the Mouse Home, still relevant after all these years
Posted by: in Marketing and AdvertisingFiled under: Marketing and advertising, Walt Disney (DIS)
This post is one in a series on prominent company nicknames. See all 25, and share your thoughts and memories about the Mouse House below in the comments.
Anyone who has ever wondered about the term “Mouse House” need only consult the slanguage dictionary of the show business bible Variety, which defines it this way: “the Walt Disney Co. or any division thereof, a reference to the company’s most famous animated character, Mickey Mouse.” Variety also refers to Walt Disney Co. (NYSE: DIS) simply as the “Mouse.”
I’ve recently rediscovered Mickey because of my nearly two-year-old son Jacob, and I’ll say that the old rodent looks pretty good. I mean he’s not in his Fantasia form, but he has the ability to still deliver the goods for the toddler crowd. Jacob probably is confused by many of the same things about Mickey and his gang as I was, such as why Donald Duck wears no pants and what sort of animal is Goofy. Those mysteries will endure until we fulfill our promise to take our son to visit Mickey’s home in Florida.
Disney deserves credit for keeping Mickey Mouse relevant for today’s children because it realizes that the character remains vital to the brand of the world’s second-largest media company. The company remains the best-run company in the sector and the only stock worth owning.
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