Filed under: Rants and raves, Marketing and advertising, Circuit City Stores (CC)

While vultures continue to circle around the body of consumer electronics retailer Circuit City Stores, Inc. (NYSE: CC), the company is at least trying to look alive although much of the world has left it for dead. Circuit City’s latest travail is offering “back to school tips” to concerned parents, who, after reading Circuit City’s tips-as-a-marketing-press-release, must think the retailer is on its last leg.

Apparently, many retailers believe the majority of the American public are seasonal procrastinators. The “rush to back to school” isn’t really a rush more than a shopping highlight for many retailers from apparel to personal to shoes to notebooks (the paper kind).

Circuit City’s latest effort states some statistics as a lead-in for customers to come into their local Circuit City and shop for Computers and all the related garb that goes with them. As in, printers and ink and thumb drives … oh my.

Circuit City’s parting shot in its “back to school” montage was the mentioning of a gift card. In fact, you can email a gift card from your Computer to your college student! Wow, how 2001-ish! I’m just confused on why Circuit City even participated in a “duh” survey like this to drum up a rather lackluster press release from a company that couldn’t manage itself out of a shoebox.

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This entry was posted on Monday, August 18th, 2008 at 8:35 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.