Filed under: Wal-Mart (WMT), Marketing and advertising

AC/DC made its name as one of the pioneers of hard rock and heavy metal, but the band’s latest gig has a decidedly corporate ring to it: the band’s new album, Black Ice, will be available exclusively (subscription required) at Wal-Mart (NYSE:WMT)

It’s the band’s first album of new material in eight years, and will be debut on October 20th at the “everyday low price” of $11.88. AC/DC’s music has never been available on iTunes.

Classic rock bands including The Eagles and Journey have made albums to be sold exclusively at Wal-Mart and, while it doesn’t exactly have iTunes quaking it in its boots, it is one gimmick that’s keeping CD’s relevant for at least a little while longer.

Artistically, it’s more than a little bit pathetic to see bands that used to be so cutting-edge hocking their wares through an exclusive arrangement with the world’s largest retailer.

It’s a good thing The Beatles broke up so its rabid fans wouldn’t have to last stuff like this.

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This entry was posted on Monday, August 18th, 2008 at 8:37 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.