04
09
2008
Is BT’s offer to save Britain’s red phone boxes for £500 fair?
Posted by: in Marketing and AdvertisingFiled under: Products and services, Marketing and advertising, Technology
This week BT PLC (formerly British Telecommunications PLC) (NYSE: BT) got lots of favorable coverage for relenting on its plan to remove thousands of iconic red phone boxes. BT announced in June it wanted to replace about one-third of its remaining 12,000 red phone boxes. The company has slowly been dispatching the boxes for years, prompting small local protests all along and a huge outcry this summer.
BT proposed a new deal: for
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