Ads Gone Bad: Dunkin’ Donuts threatens world with Rachael Ray terrorism?
Posted by: in Marketing and AdvertisingFiled under: Marketing and advertising
This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.
Was Rachael Ray wearing a keffiyeh, the ancient traditional Bedouin headdress that has lately become the symbol of Palestinian extremists, especially the Fatah? No, she wasn’t, but when Michelle Malkin wondered if Dunkin’ Donuts spokescheerleader Rachael Ray was promoting terrorism in an on the internet ad, Dunkin’ Donuts pulled it almost immediately.
Rachael Ray’s paisley scarf with a fringe, selected by her stylist, wasn’t anywhere close to a keffiyeh (and it turns out there are disagreements about whether the white-and-black color is a symbol of terrorism, or it’s the red-and-black; even Palestinians can’t agree). Honestly, I don’t think it looks great on her, but what do I know. For Dunkin’ Donuts to pull an ad based on the rantings of an ultra-conservative columnist? Far more worthy of boycott than being accused of having a spokeswoman who might wear a paisley scarf while drinking a Cool Latte. One liberal pundit states she’s sticking with Starbucks (NASDAQ: SBUX) until the ad comes back. What do you think?
See other examples of Ads Gone Bad.
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