Filed under: Yahoo! (YHOO), Marketing and advertising
Yahoo Inc. (NASDAQ: YHOO) is embarking on one of the more bizarre marketing campaigns I’ve seen in a while. TechCrunch reports that the company launched the Start Wearing Purple campaign Monday. The website includes tidbits like the discovery of the purple frog, obnoxious background music and a special Flickr account celebrating the color purple. There’s also a fleet of purple bikes.
The campaign is apparently intended to push consumers into associating Yahoo with innovation, since the color purple is associated with innovation. Or so they state — I’ve never heard that myself, but I’m just a consumer.
In any case, it’s a shame that Jerry Falwell isn’t alive to see all kinds of gay world order conspiracy stuff here the way that he did with the purple Teletubby.
This is a pretty strange brand awareness campaign, and I’m not convinced that the color purple is the magic ticket to bringing Yahoo into the year 2008.
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