Google’s YouTube increases video upload size by 10 times
Posted by: in Marketing and AdvertisingFiled under: Products and services, Google (GOOG), Marketing and advertising
Google, Inc.’s (NASDAQ: GOOG) YouTube continues to take the lion’s share of the online video market. Although startup Hulu.com — which will broadcast the U.S. Presidential candidate debate live tonight — has come on strong, YouTube has it. Everyone from teens with $69 digital cameras to professional videographers are uploading video footage to the site.
Google announced recently that it was upping the file size of uploaded video to the site as well — by a factor of 10. Going from 100 Megabytes to 1 Gigabyte per uploaded video is extraordinary in and of itself, but this will make YouTube all the more attractive to those who want to take rather exhaustive video and upload it for all to see while not being constrained.
For example, five minutes of video on a standard digital camera (just an average, of course) will easily eat up 100 Megabytes of storage. Since we’re not all video compression experts, Google — with this change — has just granted its on the web video universe to expand in a large way.
In addition to the video file size increase, YouTube’s new uploader will grant multiple file uploads at the same time. This is also a rather big change from the “upload and wait” scenario of the past. Although Google surely wants to make more money from the huge amount of video viewed each minute on YouTube, giving regular customers the ability to have more massive videos (and several at one) uploaded should just push it that much further in front of the online video pack. What it needs now is to lift the 10-minute limitation for non-partners. But then again, that would invite a whole new universe of copyright piracy. Maybe.
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